What is Visual Content Marketing & How to benefit from it?

Visual content has been the pioneer of content marketing since the beginning of social and digital marketing. So let’s get to know about “What is Visual Content Marketing & How to benefit from it?”.

You may not pay attention to a 2000-word blog which tells you all the information you need but if the same content was said to you in a 2-miniute video, it would grab your attention. 

It is famously known that a picture speaks a thousand words, but do you know that a brilliantly executed video is worth 20 million in 2 minutes?

That’s what visual content does for your brand. It gets you more attention, views and the engagement boost it needs.

A successful marketing strategy NEEDS visual content marketer. Nothing gets people’s attention more than an image or a video advertising your business online.

Abex Technologies is here to help you understand all about visual content marketing and its benefits. But if you’re interested in other aspects of digital marketing, read our blogs:

Why is Digital Marketing Important for Small Businesses?

Top 10 Trending Social Media Marketing Platforms

11 Tips to Improve Your Social Media Marketing Performance

So, let’s begin with the basics: What is Visual content marketing?

What is Visual Content Marketing?

Visual content marketing is a powerful tool that uses images, videos, infographics, and other visual elements to communicate a message or promote a product. It’s all about grabbing attention!

Source: https://images.app.goo.gl/XbKw9efVhEry3ei29

With content marketing, you can capture the attention by creating and sharing visual assets. Unlike text-based content, visual marketing uses graphics, photos, videos, and more to convey ideas in a way that’s quick to digest and sharable. 

A visual content marketing strategy focuses on using these visual elements effectively across different platforms to attract and retain customers.

Why is visual content marketing important?

Visual content is incredibly important because it grabs attention fast. People tend to remember 80% of what they see than what they read. 

This means visuals can help make your message stick. In today’s world, people scroll quickly. Visual content marketing pictures and videos help your brand stand out in crowded social media feeds, blogs, or websites. They also help communicate complex information clearly and effectively.

Dollar Shave Club’s viral video not only explained their product but did so in a fun and engaging way that their content helped them gain attention and increase in sales.

Similarly, Airbnb uses high-quality photos and videos to showcase the uniqueness of its properties. This visual storytelling helps potential customers imagine themselves in the spaces, leading to higher bookings.

What are the benefits of Visual Content Marketing?

Visual content marketing gives you the following benefits:

1. Boosts Engagement

Posts with visuals get 94% more views than those without. Visuals like videos and infographics encourage likes, shares, and comments, expanding your reach.

2. Improves Conversation Rates

Visuals can greatly impact purchasing decisions. For instance, 64% of customers are more likely to buy a product after watching a video about it. A content marketing strategy focused on high-quality visuals can drive sales and customer loyalty.

Source: https://images.app.goo.gl/NBoByyzrXQDKWyy29

3. Enhances SEO

Search engines like Google love fresh, engaging content. Adding images and videos can improve your site’s SEO, helping you rank higher on Google. Visual content marketing platforms like YouTube and Pinterest can also drive traffic back to your website.

4. Gets more shares

People tend to share interesting and attractive visual content more on social media with friends, family, and even on their stories. Think about memes or trending videos- they go viral because they’re easy to share and understand.

5. Strengthens Brand Identity

Consistent visual elements across your marketing materials can strengthen brand recognition. A well-designed logo, color scheme, or font can make your brand more memorable.

Benefit	Impact on Business
Boosts Engagement	Increases likes, shares, and comments.
Improves Conversion	Drives sales and purchases with compelling visuals.
Enhances SEO	Helps websites rank higher on search engines.
Increases Shareability	Makes content more likely to be shared on social media.
Strengthens Branding	Creates a memorable brand image and identity.

How to Benefit from Visual Content Marketing?

Now that we know all about the benefits of content visual marketing, let’s know about all the ways how YOU can benefit from it:

1. Know Your Audience

Understand what kind of visuals appeal to your target audience. Are they more interested in informative infographics or entertaining videos? Keeping up with content marketing trends can help you stay ahead of your competitors.

2. Use High-Quality Images and Videos in Visual Content Marketing

Always use high-quality visuals. Blurry images or low-resolution videos can hurt your brand’s credibility. Tools like Canva or Adobe Spark can help you create professional-looking visuals.

3. Create Infographics

Infographics are great for breaking down complex information into easy-to-understand visuals.

Source: https://images.app.goo.gl/65jctabMQCNszsm86

They are highly shareable and can position your brand as an authority in your industry.

4. Use Attractive User-Generated Content: 

Encourage your audience to create content for you. This could be photos of them using your product or videos sharing their experiences. It’s authentic and builds trust.

5. Optimize for SEO with Visual Content Marketing

Make sure your images and videos are SEO (Search Engine Optimization) friendly. Use descriptive filenames, alt text, and relevant keywords to help them rank. A visual content market agency can help you develop an effective strategy that includes SEO optimization.

6. Measure and Adjust: 

Always measure and adjust your content on all the social media platforms with weekly analytics.

Source: https://images.app.goo.gl/Kid2AqzMHb5Y1g176

Use analytics tools to see which visuals get the most engagement and adjust your strategy accordingly. Understanding content marketing stats will help you refine your approach.

Step	Action
Know Your Audience	Research and understand audience preferences.
Use High-Quality Visuals	Invest in good tools and resources for creating visuals.
Create Infographics	Design infographics to simplify complex information.
Leverage User Content	Encourage customers to share their experiences.
Optimize for SEO	Use keywords and alt text for better search visibility.
Measure and Adjust	Use analytics to refine and improve your strategy.

Here are some practical tips for effective visual content marketing:

• Keep your visual style consistent across all platforms. This helps build a recognizable brand and aligns with your visual content marketing strategy.
• Integrate data into your visuals to make them more informative and credible. Infographics are a popular type of visual marketing content that can help convey data effectively.
• Don’t overcrowd your visuals with too much information. Always focus on the main message.
• Encourage your audience to share their own content and engage with your visuals.

VC marketing isn’t just a trend- it’s a lifestyle that requires constant upgrading and maintenance.

Lucky for you, Abex Technologies is here as your partner as a visual content marketing agency for all your social and digital solutions. Contact us today at www.abextechdigital.com and watch your brand thrive!

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