What is Local SEO and 10 Reasons Why It’s Important?
Local SEO helps businesses reach customers in their area through online searches. It’s a strategy that makes a company more visible to people looking for services or products nearby.
It optimizes your business’s online presence for local searches. With the right local Search Engine Optimization strategy, a brand can attract more customers, especially those ready to make a purchase.
Abex Technologies is here to guide you through “What is Local SEO and 10 reasons why it’s important” for you and your business locally.
For more insight on how you can boost your website with SEO, read our blog:
Top On-Page SEO Tips and Strategies to Rank Higher
Top SEO Agencies in Pakistan 2024 | Abex Technologies
Optimize Your Company’s Website SEO Within 20 Minutes
Why You Need An SEO Agency Now & Why SEO Is Important
Now, let’s get down to business. The Local Search Engine Optimization business!
What is Local SEO?
Local SEO stands for Local Search Engine Optimization. It includes optimizing a business’s website and online presence to rank higher in local search results on search engines like Google.
Source: https://images.app.goo.gl/N7VENC8dBtWzHdRy6
As per Google, “46% of all Google’s searches seek local information.”
This means when someone searches for a service or product with a location-based keyword (like “pizza near me” or “top SEO agency near me”), local Search Engine Optimization makes sure that your business appears prominently in the search results.
So what benefits does it give you?
Local Search Engine Optimization gives you benefits in the form of:
- Increased Visibility:
It helps your business appear in local search results, putting you in front of potential customers in your area.
- Higher Traffic:
Optimizing your Local searches can increase website traffic from users who are more likely to be interested in your services.
- Builds Trust and Authority:
Appearing in local search results and on platforms like Google My Business helps build trust and authority with local customers.
- Cost Effective:
It’s often more affordable than broader SEO campaigns since it targets a smaller, more specific audience.
- Local Customer Engagement:
It allows businesses to engage with local customers through reviews, Google posts, and social media.
Now that you know the benefits of local Search Engine Optimization, let’s move on to why it’s so important to do local Search Engine Optimization or hire a digital marketing agency to do it for you.
10 Reasons Why Local SEO is Important
So you still need reasons to support that Local Search Engine Optimization is Important for your Business? Fine, we’ll give them to you!
Source: https://images.app.goo.gl/HSLiaaBFRhtNaV7MA
Here are 10 reasons why local SEO is important for your business:
1. Attracts Local Customers with Local SEO
Local SEO helps attract customers who are in close proximity to your business. For Instance, if you run a coffee shop in Karachi, appearing in searches like “coffee shops near me” will draw in people looking for a quick coffee fix nearby.
2. Higher Conversion Rates
Searches with local intent have a higher conversation rate. People searching for local services are often ready to make a purchase or visit a store.
To clarify, a Lahore-based clothing store appearing in search results for “clothing stores in Lahore” is more likely to convert searches into actual sales.
3. Mobile Optimization with Local SEO
It is important for mobile users. Many local searches are performed on mobile devices by people looking for immediate solutions.
Optimizing your business’s website for mobiles or smartphones can actually increase user experience and improve your chances of appearing in mobile search results.
4. Optimize Google My Business (GMB) Listings
An optimized local Search Engine Optimization strategy improves your Google My Business listing, making your business more visible in local searches.
Source: https://images.app.goo.gl/hRwNAPYFgmdEpP3H7
This listing includes your business location, hours, and contact information, which will attract more customers.
5. Builds Community Engagement with Local SEO
It encourages community engagement through local content, reviews, and social media. It allows businesses to connect with local customers. A loyal community depends on constant engagement with its brands.
6. Competitor Advantage
Businesses using local SEO services often gain an edge over competitors who are not optimizing for local searches. For example, a restaurant in Islamabad using local SEO tactics will likely outperform competitors who do not.
7. Increase Online Reviews
A strong local SEO campaign encourages customers to leave reviews. Positive reviews not only boost your ranking but also build trust with new customers.
8. Strengthens Local Partnerships
Local SEO can help in establishing partnerships with other local businesses.
Source: https://images.app.goo.gl/5GsdaVMWsFCJfy8r9
By appearing in local searches, businesses can connect and collaborate with other local entities. This benefits all those involved with the partnership.
9. Supports Local Events
If your business supports or hosts local events, local Search Engine Optimization can help attract attendees. For example, a Lahore baker promoting a local baking class will benefit from local search optimization to attract participants.
10. Improves Search Engine Rankings
A well-executes local Search Engine Optimization strategy helps in improving your overall search engine rankings. Even if your business primarily serves a local audience, optimizing for local search can boost your website’s authority and ranking on broader searches.
Let’s explain this importance with a few examples of some well-known brands and businesses all around Pakistan.
Examples of Local Brands in Pakistan
Let’s explain local brands to you with examples:
1. Khaaddi
This well-known clothing brand uses local SEO to attract customers to its physical stores across Pakistan.
Source: https://images.app.goo.gl/WPk9gsR36sr8Sdwp8
Khaddi has optimized its website and Google My Business listings in a way that makes sure when people search for “Khaddi stores in Lahore” or “Khaddi near me,” they can easily find their locations.
2. Butt Karahi
Source: https://images.app.goo.gl/oVACnzD2kdqsCko19
This popular restaurant from Lahore has spread its branches all over Pakistan. But Butt Karahi started optimizing their website while starting in Lahore through local SEO to attract customers to their physical stores across Pakistan.
They optimized their website and GMB listings to make sure that people who are searching for “best karahi in Lahore” or “restaurants near me.” Their optimized online presence, combined with good reviews, ensures they appear in local search results.
3. Servis Shoes
Source: https://images.app.goo.gl/YfjPZnaoeSH4YN1D7
Servis has effectively used local SEO services to enhance its visibility. By optimizing for terms like “shoe stores in Karachi,” they attract local customers looking for footwear in their area.
We hope that now it is immensely clear how important local Search Engine Optimization is for your business in your area.
Now, let’s say you are a local SEO expert and want to provide this service for others; what will you charge then? If you’re a beginner
How Much to Charge for Local SEO?
Pricing for local SEO services varies depending on the scope of work, competition, and location. For a small business in Pakistan, the cost can range from PKR 20,000 to PKR 100,000 per month. The price might include services like Website Optimization, GMB (Google My Business) management, and local link building.
How to Manage local SEO?
Here is a simple yet mandatory checklist for you to follow while doing local SEO for your business.
| Task | Description |
| Claim GMB Listing | Verify and optimize your Google My Business listing. |
| Optimize for Mobile | Always make sure that your website is responsive and fast-loading on a smartphone |
| Use Local Keywords | Include local keywords frequently in the meta description and other content that you publish |
| Encourage Reviews | Prompt satisfied customers to leave positive reviews. |
| Build Local Backlinks | Build local backlinks from other local but influential websites and brands. |
| Create Local Content | Publish blogs and content that are relevant to your local audience. |
If you think that’s out of your league, then hire us to do it for you.
Abex Technologies is here to provide you with exemplary local SEO services that are guaranteed to make your business visible to everyone.
Feel free to contact us anytime at www.abextechdigital.com, and we’ll be there to assist you in every way possible.
FAQs
Local SEO stands for local search engine optimization. It involves optimizing your business’s online presence to rank higher in local search results, making your company more visible to nearby customers looking for your products or services.
Local SEO benefits your business by increasing visibility in local search results, driving more targeted traffic to your website, building trust with local customers, and engaging your community through reviews and social media.
Investing in local SEO services helps your business attract more local customers, improve conversion rates, and gain a competitive advantage over businesses that need to be optimized for local searches.
As a beginner, charging between PKR 20,000 to PKR 100,000 per month is reasonable for local SEO services in Pakistan. The price may vary depending on the scope of work and competition.
A local SEO checklist includes claiming and optimizing your Google My Business listing, using local keywords, optimizing your site for mobile, encouraging customer reviews, building local backlinks, and creating locally relevant content.