DIGITAL E-COMMERCE MARKETING THINGS YOU NEED TO KNOW
What is E-Commerce Marketing?
E-commerce marketers may draw customers and facilitate online transactions by utilising social media, digital content, search engines, and email campaigns. Let’s explore the concept of e-commerce advertising and how advertising compares to marketing for an e-commerce firm before going into more detail about what e-commerce marketing is and how to apply your own strategy.
E-commerce Business Models: Four Types
Let's take a quick look at the four main e-commerce business models:
- B2C: Business to Consumer The B2C business model involves a company selling its products directly to customers. Internet merchants build their businesses on the B2C model.
- Business to Business (B2B): In the B2B business model, a company offers its products and services to other companies. Businesses that sell in bulk or provide B2B SaaS (Software as a Service) services adhere to this business model.
- Consumer to Consumer (C2C): Under this paradigm, two customers do the transaction. A user selling his second-hand goods to other customers is a sample of the C2C model.
- C2B (Consumer to Business): C2B e-commerce occurs when a customer provides value to a company. The web portals that provide freelance services demonstrate the C2B business model.
E-commerce Marketing
E-commerce advertising and marketing are related in that they both belong under the marketing umbrella, much like advertising does. By combining the two, you may more effectively reach your audience, which will increase conversions and brand exposure.
E-commerce marketing is all about encouraging people to learn about and use your goods or service, as we indicated in our definition above.
E-commerce advertising, on the other hand, refers to the strategies you use to market your goods. These advertising could be display ads, banner ads, or rich media ads in terms of online or e-commerce marketing and sales.
The primary lesson to be learned from this is that while establishing your e-commerce marketing plan, e-commerce advertising is a very effective tool to use to target your product or service promotion.
Let's return to our detailed discussion of e-commerce marketing now.
E-commerce Marketing Types
These are some typical marketing channels and how you might utilise them to create an online store to give you an idea of what an e-commerce marketing plan looks like.
Marketing on Social Media
Launching pages on today’s most popular social networks allows brands, publishers, contractors, and budding enterprises to engage with their audiences and share content that they are interested in.
Your success on social media hinges on how you use photography to draw attention to and traffic to your product pages since e-commerce websites are extremely visual by necessity (you have to show off the goods, after all).
Instagram is an effective platform for e-commerce businesses since it enables you to share high-quality product images and expand the audience for your products outside of the purchase page.
By producing shoppable content, or material that allows users to make immediate purchases, you can take your social media postings to the next level. This could include extra tags that direct viewers to a shopping cart or strategically placed display ads within a social feed. These strategies can be used to reduce resistance in the purchasing process.
Product reviews are also nothing new for an online retailer. Businesses that already ask for customer reviews on their online store are ideal candidates to use a Facebook Business Page to express product satisfaction. Below, we’ll delve more deeply into product reviews.
Content Advertising
Blogging and video marketing are two examples of content you might think of when you hear “content marketing.” Both types of content are designed to raise the search engine positioning of your website and respond to questions about your company. But if you own an online store, do articles and videos genuinely aid in sales? You do, you do.
Update the copy on your product page.
For your product pages, develop a concise keyword strategy that emphasises the product and includes the product name. If you put the term “brown bridesmaid dress” on the page, for instance, a Google search for “wedding gowns” is more likely to turn up product pages similar to yours.
Create informative blog content.
Writing blog entries about “how to plan a wedding” can draw readers from all stages of the wedding planning process if you own an online bridal boutique.
When their level of curiosity increases, you might provide information that will affect their choice-making (such as “how to pick the ideal wedding dress”) and turn them into leads (such as a downloadable “wedding planning checklist”).
Publish guest articles on other websites.
Guest articles can help you reach the right audiences and promote your brand (oftentimes for free). You can increase the domain authority of your e-commerce site by submitting guest posts, which will also signal to search engines that your website is trustworthy.
You must look for websites that are relevant to your goods and are ranked for those keywords. There are occasions when you won’t even need to write a whole post. If a website already has a piece that is relevant, offer to contribute to it by including further context—for example, a video or infographic—along with a link to your website.
Upload product-related YouTube videos.
With over a billion active users on YouTube, it’s likely that your target market is among them. In addition, it is the second-most popular search engine behind Google. YouTube has a sizable, attentive audience if you’re seeking one. Choose your themes using widely searched keyword phrases, then distribute videos that are pertinent to your offering and beneficial to your audience.
Search engine marketing includes paid advertising and search engine optimization (SEO) (SEM). SEO depends on your knowledge of Google’s ranking algorithm to optimise content. Still, SEM can include pay-per-click (PPC) ads, display advertising, or product-specific ad campaigns (think Google Shopping). These tactics enable you to purchase top spots on search engine results pages.
When users input search phrases that correspond to the terms of your campaign on Google, PPC campaigns ensure that they will see a connection to your page. But, the payout to you should be substantial because you are paying Google each time a user clicks on your result.
For this reason, e-commerce merchants frequently create Google AdWords accounts and run PPC campaigns to advertise their product pages. When a searcher clicks on a paid result, the campaign places them immediately in front of the company’s goods, increasing the chances that they’ll make a purchase before leaving the company’s website.
Email Advertising
One of the first kinds of digital marketing is email marketing, and believe it or not, it has particular importance in the field of e-commerce marketing.
What makes email marketing so effective? Automation is an option. By using automation, you can create a successful drip campaign for subscribers who are divided up based on their interests or where they are in the buying process, after which you can just relax and watch your email campaign do its magic. You can check that marketing plan off your long list of worries.
Using influencers
Influencer marketing focuses on the businesses or people who have sway over your target audience. The phrase is frequently used to refer to Instagram accounts with thousands of followers, but it may also refer to a celebrity or group that your target audience either follows or is a member of.
Influencers build networks of devoted fans that like, respect, and trust them. This makes it simple for them to recommend or use a “sponsored post” to advertise your online products.
Conclusion
In conclusion, digital e-commerce marketing is an essential aspect of any business that wants to succeed in the digital age. It is a constantly evolving field, and businesses need to stay up to date with the latest trends and strategies to remain competitive. With the right tools and techniques, businesses can effectively reach their target audience and drive sales through various digital channels. By leveraging social media, email marketing, search engine optimization, and other digital marketing tactics, businesses can build strong relationships with customers and increase their online visibility. Investing in digital e-commerce marketing can provide businesses with a significant return on investment and help them achieve long-term success in the online marketplace.